The downside, of course, is that over time religions become encrusted with precepts and ideas that are the antithesis of soul, as each faith tries to protect its doctrines and institution instead of nurturing the evolution of consciousness. If one is not careful to distinguish the genuine insights of a religion from its irrelevant accretions, one can go through life following an inappropriate moral compass.

Big ideas are usually simple ideas.

The best idea is the simplest.

Unless your campaign has a big idea, it will pass like a ship in the night.

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

You will never win fame and fortune unless you invent big ideas.

If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.

Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.

The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.

An idealist is one who, on noticing that roses smell better than a cabbage, concludes that it will also make better soup.

“Great ideas often receive violent opposition from mediocre minds. ALBERT EINSTEIN” 

“Entrepreneurs are notorious for “idea churn”—starting something new, only to abandon it for another idea.” 

“It’s when your idea supports your lifestyle goals that it becomes worth exploring more.” 

“Entrepreneurs are notorious for “idea churn”—starting something new, only to abandon it for another idea. Sometimes” 

“Good ideas are common, but those who are willing to take action and execute those ideas are far more rare.” 

“NASA has never launched a mission just because it “sounded like a good idea,” and neither should you.” 

“Create mode is when you’re imaginative, creative, and open to new ideas. Edit mode is when you are logical, regulated, and analytical. Most of us constantly switch back and forth between the two within a given piece of work, like when we write an email. You write a small part, read it, make edits, and then write some more. The major issue is that your editor brain gets in the way of your creator brain. It stops the flow, which can remove the potential of amazing thoughts that you didn’t even know exist in your head from ever coming out. You need these thoughts to surface during this experiment, but your editor brain can get in the way because it’s too focused on making everything right or perfect. Thinking puts your editor brain into the driver’s seat.” 

The only interesting ideas are heresies

Summer movie idea: take all the sequels that are out right now, and make movies about their backstories.

I like the idea that we build up these walls or rules or laws to maintain our reality, and when they fall away, you're left with a whole bunch of illusions.