"The goal of venture capitalists is to call the extreme cases correctly, even at the cost of overestimating the prospects of many other ventures."

"Indeed, there is evidence that people are more likely to be influenced by empty persuasive messages, such as commercials, when they are tired and depleted."

"People who are cognitively busy are also more likely to make selfish choices, use sexist language, and make superficial judgments in social situations."

"Much of the discussion in this book is about biases of intuition. However, the focus on error does not denigrate human intelligence, any more than the attention to diseases in medical texts denies good health."

"There's a lot of randomness in the decisions that people make."

"The prominence of causal intuitions is a recurrent theme in this book because people are prone to apply causal thinking inappropriately, to situations that require statistical reasoning."

"System 1 is radically insensitive to both the quality and the quantity of the information that gives rise to impressions and intuitions."

"My goal is people associate November with COPD awareness month as much as they notice October with breast cancer and pink. That'd be a great thing if it happened. The fact that COPD kills more people than breast cancer and diabetes put together should raise some red flags."

"To be honest, when I'm home, every day is a Friday for me. It doesn't really matter what day it is for me. A lot of my friends actually have time off during the week, and so it doesn't prohibit me from enjoying myself when I am home on a Monday or a Tuesday."

"I just go where my heart tells me, where my gut tells me to go, where I'm enjoying my life the most, where I feel like I can have the most success. I've truly enjoyed my experience in NASCAR, to the point that I want to do it full time."

"I'm a big believer in everybody being themselves. If not doing a swimsuit calendar is yourself, that's great. But if doing a swimsuit calendar is yourself, then you should be able to do it. What I do outside the car adds to who I am and expresses a different side of me."

"The mistake I really learned from was in 2005, leading the Indianapolis 500. I had a decision whether or not to save enough fuel to finish the race - which meant slowing down - or going all-out for the win. I went conservative and saved enough fuel to go to the end but finished fourth."

"When you are not missing something, longing for something, you don't really think about it that much. It's like that girlfriend you don't want to have anymore. You don't think about her anymore. Or ex-husband. You just don't."

"Take those chances and you can achieve greatness, whereas if you go conservative, you'll never know. I truly believe what doesn't kill you makes you stronger. Even if you fail, learning and moving on is sometimes the best thing."

"In the Lamborghini I have to avoid certain roads because of pot holes, and there's nowhere to put my drink, no cup holder. And I'm not going to lie, it looks pretentious. I used to think it was cool to, like, drive it to dinner. Now? Like I really need to be looked at any more."

"I've never been bashful to say that I'm not really interested in Formula One. When I lived in England, it's all I wanted to do and I thought that anything else would somehow be a compromise to my dreams. But then when I came back to the States, I realised how much I loved being back in the States."

"I was very against pink and purple when I was young, because they were girls' colors. But that was only because I didn't want people to write me off for what I can do. When I got into my 20s, I decided that was stupid."

"The commitments, schedule and sponsor appearances don't change. It gets more busy, because you get more popular, and the more popular you are, it actually gets more busy. They're like, 'Yeah, let's use her, she's hot right now. Let's do a shoot!'"

"I'm probably not 100 pounds anymore, but around there. I definitely got obsessed with my weight. When I met my husband and realized that he could put on 50 pounds and I'd still love him, I realized that's how he sees me or at least how he should!"

"I practice yoga at home to a TV show called 'Inhale,' taught by Steve Ross. I figured that if the people on the show could stretch that deep then I could too. I ended up pulling my hip flexor. But that's how I met my husband. Paul was the physical therapist my coach called to meet with me after hours."

"I think the more yellows, the more lights, the better. It alerts everybody. I mean, I guess I'm always a little bit afraid when the yellow comes out, we all get out of it, that someone won't notice it, pile into the back of you."

"The last time I was pulled over was in 2005. I was going 55 in a 35 mile per hour zone - which I don't understand because you can barely even idle at 35 miles per hour. Anyway, I was ordered to go to traffic school. It was an 8-hour class and really painful."

"You know, sometimes the little victories that I have throughout the season are not necessarily obvious on the track. Maybe they're another aspect of what I'm doing, winning little victories here and there to get everything in line to be able to perform from top to bottom on race day."

"The first Indy was definitely the one I remember. It's my favorite race I've ever done. It's the most memorable race I've ever done, for sure. Even more than when I won. I just remember everything about it."