The future of advertising is the Internet.

I'm going to retain a lot of Microsoft's stock.

Certainly, the Windows share of servers is strong.

Being able to see an activity log of where a kid has been going on the Internet is a good thing.

3D is a way of organizing things, particularly as we're getting much more media information on the computer, a lot more choices, a lot more navigation than we've ever had before.

SPAM is taking e-mail, which is a wonderful tool, and exploiting the idea that it's very inexpensive to send mail.

Microsoft Research has a thing called the Sense Cam that, as you walk around, it's taking photos all the time. And the software will filter and find the ones that are interesting without having to think, 'Let's get out the camera and get that shot.' You just have that, and software helps you pick what you want.

Windows 8 is key to the future, the Surface computer.

Music, even with these dial-up connections you have to the Internet, is very practical to download.

Windows is probably the most important product in the entire PC industry. Everything we do in terms of supporting touch, new hardware, accessibility has incredible impact.

Driving up the value of the advertising is a big commitment for Microsoft.

Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other.

When I was in my 40s, Microsoft was my primary activity. 

Internet TV and the move to the digital approach is quite revolutionary. TV has historically has been a broadcast medium with everybody picking from a very finite number of channels.

If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 MPG.

“Your most unhappy customers are your greatest source of learning.”

It's possible - you can never know - that the universe exists only for me. If so, it's sure going well for me, I must admit.

If you have 50 different plug types, appliances wouldn't be available and would be very expensive. But once an electric outlet becomes standardized, many companies can design appliances, and competition ensues, creating variety and better prices for consumers.

Now everyone takes it for granted that you can look up movie reviews, track locations, and order stuff online. I wish there was a way we could take it away from people for a day so they could remember what it was like without it. 

If you go back to 1800, everybody was poor. I mean everybody. The Industrial Revolution kicked in, and a lot of countries benefited, but by no means everyone.

I don't think culture is something you can describe

If you count E-mail, I'm on the Internet all day, every day.

The common thread for everything I do is this idea of a Web-services architecture. What does that mean? It means taking components of software and systems and having them be self-describing, so that you can aim them, ask them what their capabilities are, and communicate with them using a standard protocol.

The part of uranium that's fissile - when you hit it with a neutron, it splits in two - is about 0.7%. The reactors we have today are burning that 0.7%.