QUOTES by Edward Bono
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"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."
Quote by -Edward Bono
"Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced."
Quote by -Edward Bono
"Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists."
Quote by -Edward Bono
"In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures."
Quote by -Edward Bono
"The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it."
Quote by -Edward Bono
"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven."
Quote by -Edward Bono
"Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting."
Quote by -Edward Bono
"We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience."
Quote by -Edward Bono
"Creativity involves breaking out of established patterns in order to look at things in a different way."
Quote by -Edward Bono
"A memory is what is left when something happens and does not completely not happen."
Quote by -Edward Bono
"One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity..."
Quote by -Edward Bono
"Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways."
Quote by -Edward Bono