"Companies that solely focus on competition will ultimately die. Thosethat focus on value creation will thrive."

"The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all."

"The need to be right all the time is the biggest bar to new ideas"

"Humor is by far the most significant activity of the human brain"

"Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways."

"One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity..."

"A memory is what is left when something happens and does not completely not happen."

"Creativity involves breaking out of established patterns in order to look at things in a different way."

"We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience."