Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.

GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.'

I'll let myself obsess over things.

You know what the best thing about morning ski trips are? McDonald's!

I want to want to go to work in the morning.

I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in.

Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera.

People use GoPros to capture the experiences they are passionate about.

I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going.

I get pretty focused when I start working on something. And I drink a lot of water, way more than most people.

On the road and traveling - that's when people are at their most creative.

When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out.

If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us.

A smartphone is great for when one person is documenting another thing or another person doing something.

Fear drives you a lot harder than success does.

A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken.

My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time.

I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.

I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy.

You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about.

YouTube didn't really start to hit its stride until 2006.

I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour.

When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur.

Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow.