Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive.

When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro.

I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there.

Smartphones are always in your pocket. They're about reactive capture.

I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro.

It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video.

Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life.

It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way.

I'm half Puerto Rican.

I don't want to wake up and see my kids going off to college and wonder what happened.

Things that burn very brightly, we wonder how long they can keep burning.

As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision.

If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera.

Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros.

I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.

I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that.

I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides.

I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.

I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal.

If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better.

If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it.

Keeping people fired up starts with having a really clear vision for what the company is aiming to do.

In the early years, I would say GoPro's products were not that impressive.

I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system.