“Time is more valuable than money. You can get more money, but you cannot get more time.” 

“The marketing priorities of a large company looks something like this: Pleasing The Board Of Directors Appeasing Shareholders Satisfying Superiors’ Biases Satisfying Existing Clients’ Preconceptions Winning Advertising And Creative Awards Getting “Buy In” From Various Committees And Stakeholders Making A Profit” 

“As entrepreneurs we have a “can do” mindset. This often means that when something needs to be done, we are tempted to just roll up our sleeves and just do it. However, spending a lot of time doing things that aren’t your area of expertise or aren’t a good use of your time can quickly become a very expensive exercise. Remember, money is a renewable resource—you can always get more money but you can never get more time.” 

“Business is a team sport, one in which you’re never going to win on your own.” 

“Struggling business owners will spend time to save money, whereas successful business owners will spend money to save time. Why is that an important distinction? Because you can always get more money, but you can never get more time. So you need to ensure the stuff you spend your time on makes the biggest impact.” 

“You’ve got to think winter in the summer. It’s just too easy to get faked out when the sky is blue, and the clouds are fleecy. You’ve got to prepare for winter because it’s coming, it always does.” 

“You know [problem]? Well, what we do is [solution]. In fact, [proof].” 

“different enough to be remarkable.” 

“What business do I need to be in? What technologies are coming that are going to disrupt my industry? How can I take advantage of the coming changes in technology rather than fight them?” 

“Make marketing a daily process. Create your own 1-Page Marketing Plan and most importantly implement the plan. Spend time daily doing business and building value.” 

“Here is the key point—just because you’re good at the technical thing you do doesn’t mean that you are good at the business of what you do.” 

“I love it when a plan comes together.” 

“Put another way—the majority of your success comes from the top 4% of your actions. Or put yet another way 96% of the stuff you do is waste of time (comparatively).” 

“It should also be noted that most people don’t know what they want until they’ve actually been presented with it. Also, when people are doing surveys or responding to market research, they do so with logic; however, purchasing is done with emotions and justified with logic” 

“So essentially you can cut out 80% of the stuff you’re doing, sit on the couch eating nachos instead and you’ll still get most of the result you’re getting. If you don’t want to sit on the couch chowing down on nachos 80% of the time, then doing more of the 20% stuff is your fast track to success. And in this context success = more money with less work.” 

“The owner of the business may have excellent technical skills but it’s his lack of business skills that causes his business to fail.”

“Money loves speed.”

“Creating systems is one thing that took me from struggling and broke in business to doing well and successfully exiting multiple startups.”

“You’ll never get everything perfect the first time. You only truly learn by doing. Don’t let perfectionism become a source of procrastination to you. Remember 80% out the door is better than 100% in the drawer.”

“I’ll reiterate—knowing and not doing is the same as not knowing. You need to make the mistakes, risk looking foolish and invest in yourself and your business.”

“However, the 1-Page Marketing Plan is an implementation breakthrough. It’s designed to dramatically simplify the understanding of direct response marketing and speed up its implementation in your business. Remember, it’s all about implementation.”

“Rather than trying to sell directly from your ad, simply invite prospects to put their hand up and indicate interest.”

“The pet store salesperson assures you that you can take the puppy home with you and if you don’t like it, just bring it back—no questions asked.”

“Look at any profession where the stakes are high and you’ll see a well-thought-out plan being followed. Professionals never just wing it. Doctors follow a treatment plan. Airline pilots follow a flight plan. Soldiers follow a military operation plan. How would you feel about engaging the services of any of the above professions where the practitioner says to you “screw the plan, I’ll just wing it.” Yet this is exactly what most business owners do.”