“The uniqueness may be in the way it is packaged, delivered, supported or even sold.” 

“Fear, especially the fear of loss, is one of the most powerful emotional hot buttons you can push in your sales copy. Understanding how certain words link to certain emotions is powerful.” 

“Can you explain your product and the unique benefit it offers in a single short sentence?” 

“So 64% of effects come from 4% of causes.” 

“Let’s face it, no one wants to be seen as a stereotypical salesperson who is pushy and untrustworthy. However, if you think about yourself as a doctor who diagnoses and then prescribes solutions to people’s problems, then I’m sure you’ll be much more comfortable selling under those circumstances—as a trusted, educated, knowledgeable, qualified, confident, capable advisor.” 

“Explain to them the benefits they’ve already received from your offering and how they’ll benefit from your future innovations.” 

“Most people want to get paid for time—work an hour, get paid for an hour. They want to avoid loss at all costs. Making gain to them is a nice-to-have but their real objective is pain avoidance.” 

“the first thing you do is offer your readers something of value that educates them about a problem they have. A free report, free audio interview, free video, online webinar, and so on, are all great educational tools you can use.” 

“money is a renewable resource—you can always get more money but you can never get more time.” 

“Some people have the perception that social media marketing is “free.” It’s only truly free if your time is worth nothing.” 

“The marketing priorities of a large company looks something like this: Pleasing The Board Of Directors Appeasing Shareholders Satisfying Superiors’ Biases Satisfying Existing Clients’ Preconceptions Winning Advertising And Creative Awards Getting “Buy In” From Various Committees And Stakeholders Making A Profit The marketing priorities of a small business owner look something like this: Making A Profit” 

“marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer.” 

“Should the cabin experience sudden pressure loss, oxygen masks will drop down from above your seat. Place the mask over your mouth and nose and pull the strap to tighten. If you are traveling with children or someone who requires assistance, make sure that your own mask is on first before helping others.” Why” 

“Take the time to craft a compelling, well-thought-out offer. Your conversion rate will skyrocket and so will your bottom line.” 

“Keep in touch and continue building and developing a relationship through your nurturing system. It could be as simple as a monthly postcard or newsletter. This keeps you top of mind, so when they’re ready to buy again, you’ll be a logical choice.” 

“Failing to anticipate how changes in technology will affect your business or industry, and failing to take action accordingly, can be fatal to your business.” 

“One of the main reasons marketing campaigns fail is because the offer is lazy and poorly thought out. It’s something crappy and unexciting like 10% or 20% off.” 

“Put simply entrepreneurs work in the results economy whereas most other people work in the time and effort economy .” 

“one of the best ways to get referrals is by straight out asking for them from customers for whom you’ve delivered a good result.” 

“the two basic functions of every business are marketing and innovation.” 

“If something in the ad isn’t helping you achieve that objective then it’s detracting from it and you should get rid of it.” 

“Therefore we need to clearly understand an important concept: a good product or service is a customer retention tool.” 

“Books: people are conditioned to almost never throw books out. Big bonus points if it’s a book you wrote. Books are an amazing positioning tool and catapult you from salesperson to educator and expert authority instantly. I’m doing this right now with this book! :-)” 

“Nothing happens until a sale is made.”