“Instant Assessment is so fast and easy,” 

“Richard Thaler y Cass Sunstein en su fascinante libro Nudge,” 

“Here’s the deal, my friend: Profit is not an event. Profit is not something that happens at year-end or at the end of your five-year plan or someday. Profit isn’t even something that waits until tomorrow. Profit must happen now and always. Profit must be baked into your business. Every day, every transaction, every moment. Profit is not an event. Profit is a habit.” 

“The system for profitability we have been using since the beginning of time is totally stupid. Actually,” 

“Somos bestias emocionales con cerebro de mono.” 

“En conjunto, esas son las cinco cuentas fundacionales (ingreso, ganancia, compensación del dueño, impuestos y gastos de operación) y” 

“cuando te vuelvas mejor en lo que tus clientes de por sí ya quieren, les vas a gustar más. Todo esto se traduce en un crecimiento rápido y saludable.” 

“Te enfocarás en lo que te genera ganancias, de manera natural, y cada vez serás mejor en eso.” 

“Luego la dirección es obvia: hacer más de lo que resulta rentable y arreglar (o eliminar) lo que no lo es. Te” 

“Tomar primero la ganancia te ayudará a descubrir cuáles de las muchas cosas que haces generan dinero y cuáles no.” 

“Without enough money, we cannot fully realize our authentic selves. Money amplifies who we are. There isn’t a single ounce of doubt in my mind that there is something big you are intended to do on this planet. You wear the cape of what I believe is the greatest of all superheroes: the Entrepreneur. But your superhero powers can only yield as much power as your energy source provides. Money. You need money, superhero.” 

“Para crecer más y más rápido, necesitas ser el mejor en lo que hagas.” 

“Perfectionism kills every dream—better to just start.” 

“El sistema Profit First conduce a un crecimiento más rápido porque aplica un proceso de ingeniería reversible a tu rentabilidad. Cuando tomas tu ganancia primero, tu negocio te dirá de inmediato si puede pagar los gastos en los que estás incurriendo; te dirá si estás lo suficientemente simplificado; te dirá si tienes los márgenes adecuados. Si descubres que no puedes pagar tus cuentas después de haber tomado primero tu ganancia, debes atender todos esos puntos y hacer los ajustes correspondientes.” 

“¿Conoces el dicho “el ingreso es vanidad, la ganancia es sanidad y el efectivo es rey”?” 

“When less money is available to run your business, you will find ways to get the same or better results with less. By taking your profit first, you will be forced to think smarter and innovate more.” 

“When you base decisions on your best revenue month, you will run out of cash—quickly.” 

“At the end of the day, the start of a new day, and every second in between, cash is all that counts. It is the lifeblood of your business. Do you have it or not? If you don’t, you’re in trouble, and if you do, you can sustain. GAAP” 

“We assume that multimillion-dollar companies are turning big profits, but it’s rare to find a truly profitable business.” 

“Working on your business is about building systems. Period. An entrepreneur is someone who finds the solutions to opportunities and problems and then builds systems to consistently deliver those solutions through other people or things. However,” 

“A lack of profitability is consistently the major reason cited for business discontinuation.” 

“The old, been-around-forever, profitless formula is: Sales – Expenses = Profit The new, Profit First Formula is: Sales – Profit = Expenses The math in both formulas is the same. Logically, nothing has changed. But Profit First speaks to human behavior—it accounts for the regular Joes of the world, like me,” 

“los humanos no somos lógicos.” 

“You are no longer asking, “How can I make my business bigger?” You are asking, “How can I make my business healthier?” WHAT”