" Stop somewhere and realize that perfection is unattainable. I could have kept writing both books forever if I wanted to. At some point, you have to draw a line in the sand and publish the book. As soon as you finish it there will be some new research, some new story, or some new perspective that you should have covered. Don’t worry about it; just use it for your next book.” 

“A blog post is like a miniskirt … it needs to be long enough to cover the essentials but short enough to keep it interesting.” 

“Consider a ghostwriter. Believe it or not, many of the books from the authors you love have been written by someone else. It’s hard to believe, isn’t it? But it’s true. The best ghostwriters out there start at about $50,000 and then go up from there. If you simply can’t make the internal time or don’t have the resources to get the writing done, consider using one.” 

“I made mistakes in drama. I thought drama was when actors cried. But drama is when the audience cries. FRANK CAPRA” 

“Good content marketing makes a person stop, read, think, and behave differently.” 

“The web is where we go to get answers, but print is where we go to ask questions.” 

“speed beats perfection in most cases.” 

“If you cannot make a phone call or send an e-mail that will directly influence how a company is run, then investing in that company is like gambling at the casino.” 

“A predictable plan from older white men that, over their careers, have had the life sucked out of them through a wicked one-two punch of trying to meet the needs of their investors combined with the stress of hiding their extramarital affairs.” 

“Loosen up. Authenticity trumps perfection when connecting with readers.” 

“Como seria maravilhoso se ninguém precisasse esperar um momento sequer antes de começar a melhorar o mundo.” ANNE FRANK” 

“More and more, I find that the best Content Inc. programs revolve around aspirations, not needs.” 

“Google says this isn’t true: “Let’s put this to bed once and for all, folks: There’s no such thing as a ‘duplicate content penalty.” 

“Um post de blog é como uma minissaia... precisa ser suficientemente longa para cobrir as partes essenciais, mas curta o suficiente para mantê-las interessantes.” 

“How wonderful it is that nobody need wait a single moment before starting to improve the world. ANNE FRANK” 

“uma start-up é uma instituição humana concebida para criar um novo produto ou serviço em condições de extrema incerteza.” 

“The Content Inc. model only works if you can build a loyal audience of subscribers over time. Period.” 

“What helps people, helps business. LEO BURNETT” 

“The Audience Persona The true delight is in the finding out rather than in the knowing. ISAAC ASIMOV Repeat this sentence: I am not the target for my content. This thought is critical as you go through this chapter. Business owners and marketers tend to bend their content to their thinking. Don’t fall into this trap.” 

“Basically, content marketing is the art of communicating with your customers and prospects without selling.” 

“Is there one overarching number, measure, or goal, like the number of championships won, that can drive our business?” 

“Let’s say someone rounded up all your content and placed it in a box, like it never existed. Would anyone miss it? Would you leave a gap in the marketplace?” 

“content marketing is not a campaign—it’s an approach, a philosophy, and a business strategy.” 

“What I now know is that it’s next to impossible to truly be a thought leader in your industry without a killer blog, a thoughtful book, and a speech that rocks.”