“The Value Ladder is the key to building your marketing funnels and mastering everything else I’m going to teach you in this book. This system does not work if all you have is one thing—like a book or an adjustment. You need to be able to build out a full Value Ladder. Most businesses I look at have one or two pieces of the ladder, but they rarely have all four. Once we add in the missing pieces, the business can start to expand dramatically. There’s no end to the level of backend services and experiences you can add. If you keep providing more and more value, people will spend more and more money to keep working with you.”
“Instead, we will be focusing on strategies that don’t change, including: Identifying your dream customers Finding out where they are already congregating online Learning how to “work” your way in Understanding how to “buy” your way in Creating your own publishing platform Building your own distribution lists”
“We asked ourselves this question: “What are the tribes that my women are already in? What network marketing companies are they in? What Facebook groups . . . what Instagram channels . . . what hashtags are they following?” After we identified these things, we tried to figure out who are the tribe owners of these women. Who do we need to become friends with?”
“irresistible. Figure 3.2: Every page of your funnel needs a hook, a story, and an offer. Yes, each ad has a hook (the image or video or headline that gets people to stop scrolling), a story (the thing that you show after you have people’s attention) and an offer (typically, what they are going to get if they click the ad). If”