One day, you have a father who's always around, and then the next day, he's gone. I was too young to comprehend that. I actually thought he was going to come back.

What if someone created some sort of eyebrow pencil that was revolutionary and that was made specifically to help eyebrows look more realistic?

I call 2015 a year of deconstruction. I needed to deconstruct myself, my businesses, and find all of the holes in my empire. I had to find holes and fill them with people who could do it better.

It's very easy to make a viral video, but longevity and consistency, that's hard.

We're living in an age where we should be collaborating. Because it's the Internet now. It's hard to say who owns what.

The first videos I uploaded on my own personal channel were videos of dogs.

Ipsy's goal has always been to create a community that inspires women around the world to express their own unique beauty.

Flipboard is really fun because it's like a digital magazine that lets you curate your favorite things and follow your favorite people. I do Instagram but not Vine. I love Vine, but I don't have time to browse through it. So when I'm on YouTube, I'll look up the 'best of Vine' compilations.

I glance through the pages of all the top magazines every month just to see if there are any colors that are trending. I'll also go on Instagram and look at the 'popular' page to see what people are liking, what's cool. I'll check it at different times of the day; for example, if it's really late in L.A., you'll see a lot of posts in Asia.

So many of my friends have 200,000 subscribers, and they make around five to six K a month, which is completely cool.

Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.

You know how it is in L.A. At times, it's a dog-eat-dog world. There's a lot of sharks. I think with YouTube, we're anti that. We're anti-competitive. We're all about collaborating and supporting.

I got an apartment for my family so they can move out of this one-room that they were renting out from a family.

I now have 10-year-olds asking me about how to become successful, how to become a business owner, which is crazy - at 10 I was trying to figure out which Barbie I wanted.

If I can find time to play games, it's console gaming. I don't want to be plugged into my phone all the time. I'm waiting for the new Mario Kart to come out, but I've been playing Donkey Kong and Mario 3D World on the Wii U.

I had a blog and was documenting my life as a college student in an art school. I had a few comments left by a few girls asking if I could do a tutorial on how I did my makeup. I didn't think my makeup was all that special, but I try my best to share whatever I can with my viewers.

There's definitely more to me offline than what you see online. Because what I show online is what I want to show to my followers... If I showed everything I did offline, it might not align with some of my other followers around the world.

The Internet is where you can find people who are authentic.

I am so inspired by the people watching my videos and responding to them. I have learned so much from my community over the years and always love reading their feedback and their own personal stories that they share with me.

I love Fredorator and what they produce and the storytelling of 'Adventure Time'... There's such a dark, adult underlying theme underneath the whimsical, magical children's aspect of their storytelling element.

When you read about the real history of where feminism comes from, it came from a very political point of view. I don't believe in bringing any politics to an idea like feminism. I love the idea that women should be celebrated, but I also believe men should be, too. We need both - yin and yang.

My production style is all about imagination. I want my audience to use their imagination when they watch my videos. My goal is for my voice to be that little hope of encouragement in your head when you walk out your door.

I always secretly loved the art of makeup as a child. I would come up with stories and characters and try on my mom's Maybelline eyeliner when she wasn't home. It was a very old-school pencil - you had to burn the tip to make it smudgy enough to use.

The Manuka honey face mask is another favorite of mine that I actually do. I know there are these people that recommend crazy masks, and I'm like, 'There is no way you're putting that on your face!' But I do put Manuka honey on my face. I take a teaspoon and warm it up.