Sexy is confident.

You have to love your body, respect it, and treat it well.

I'm very smart, and I have a great team of people around me investing my money. I'm not buying gold - yet.

I am a public figure, but I am not public property.

I have always been cool and open about my body.

Every once in a while I need a break from Instagram; like six hours long.

I can spend a minimum of $4,000 a month on makeup.

I have the worst skin ever. If I don't take care of it religiously, I break out every single time without fail.

I like to think limitlessly, and you can't be limitless if you're constantly looking at best practices.

I'm a Sephora girl.

I really don't like monkeys.

I spend the majority of my time in the office and I usually wear a casual bandage dress and flip-flops or slippers.

I basically shop in my sleep!

I'm either full-glam or no makeup at all.

Being a Middle Eastern girl in America with a name no one could pronounce was not easy, so I turned to make-up and cosmetics as a way to deal with my insecurities, thus creating my long-term relationship with beauty.

Being from the Middle East paired with my upbringing in the United States had pretty polarising effects on the way I perceive beauty.

Our goal at Huda Beauty is to inspire anyone and everyone to create their own idea of beautiful with all of the products we offer.

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.

I ended up moving to Dubai and going into finance after college because of family pressure. I was trying to love it, but I just didn't.

The thing that helped me most when I started my own business was my experience as the president and PR director of student associations in college. Because of that I knew how to create and run an organization and how to really make things - even hard things - happen.

The Dior Show Maximizer, the lash plumper, is one of my favorite products that I've used for so long.

One of my favorite drugstore brands is NYX.

I've had cystic acne; I've had it all.

I love red laser therapy or red light therapy and you can do it at your home and it's really convenient. Kim Kardashian used it to get rid of her psoriasis and I've been using it for years.