As a producer, I am dying to explore psychology and urban dilemmas - say, fatigue - in a marriage.

I've been able to chart out my professional life. But I can never chart out my personal one.

I love 'Koi Aane Ko Hai.' It is my favourite show because I believe in this genre.

I could have never had any kind of creative freedom on TV, so then I did movies! Now, I am able to do all kinds of entertainment... and that, I feel, is the biggest blessing!

In films, I do programming I can never do in television. I have fun. Both mediums are content-led, but they are so diverse in their psychology that they cannot have a meeting point.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

If someone doesn't like something, it's their prerogative not to like it. It's not possible to please everyone. That doesn't mean that I'm going to change my mental make-up. I follow my instinct.

I have realized that the taste of the viewer can constantly change. So you need to sniff out the need for change. Constantly restructuring your own business to cater to changing taste is imperative.

My work begins at around 3 P.M. I wake up at around 2 P.M., watch my serial cassettes, jog for 30 minutes, get my make-up done, and plunge into meetings lined up with my directors. By evening, I finish all meetings and go to my office, where I handle any problems that may have arisen there.

I am bad mannered, naughty, and one of those few people who lands up in controversies, but I guess that's expected of me.

As a producer or even as a basic seller, you need to be confident about your product.

When you talk about a daily soap, it means one would be seen 28 days a month, which requires 30 days of shooting. So an actor being seen on a show airing four days a week and being telecast thrice a day comes along with a baggage of the character.

To survive in a creative economy, you need basic instinct! You have to know and smell your viewer.

The beauty about history is that it's open to perception.

I am very reactive and malleable. I have to figure out when to be hands on and hands off. If I am hands on all the time, I can't do too much. But my attitude works in a certain way. So the idea is to spread your personality, your attitude.

I remember, as a kid, when any woman/girl came close to my dad to get his autograph, I would throw a complete tantrum - yell shout and sometimes even fight!

I'm told Jodha was someone whose eyes conveyed humility, simplicity, courage, and conviction. Paridhi embodies everything I had in mind for Jodha.

Expect the unexpected from me!

I love the streets of Kolkata, and I admire the old architectural buildings.

I really find Jodha-Akbar a fine example of a couple, true or not, that people need to see today.

Passion keeps me going. I love my work. The need to come back, no matter what, and my passion towards my work keeps me going.

I'm in competition only with myself, and I always want to push the envelope.

My spirituality and my beliefs are way beyond any superstition - I'm not a conformist - and I do have a scientific outlook towards religion. Our body is made up of different elements, and certain stones help align these elements.

I'm just a simple television and film producer who started off from her garage and whose only idea was to tell a story.