I don't think hype always works. It can get you initial audience, but eventually, it's your story, and the characters need to hold audience's attention.

I feel whenever my shows are too hyped, they usually don't work.

I cannot stop gushing over the reviews that 'The Dirty Picture' has garnered. I'm glad that people are loving it.

I've never had a problem with criticism. Whether films or television, I've lived with it and emerged stronger.

There was a time I'd sing and dance at night clubs, but now I don't do that.

Very few know that I was a complete wild child.

I don't know if somehow success has made me conservative. With every passing year and with every success, I get more aware of the responsibility on my shoulders.

When I had introduced 'Kandy Floss,' I was a bundle of nerves... I had done a non-fiction programme before - 'Kosmiic Chat' with Sunita Menon. But this one I was really scared of.

Though personally I'm not a fan of celebrating with fireworks, it is beautiful to watch the sight from a distance.

Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and my close knit group from the industry.

I would be surprised though if I don't get unbelievable critical acclaim for 'Dirty Picture' and a national award for my actress, Vidya Balan. The movie has one of the most well-written scripts I have come across, and a lot of youngsters in my office have looked at it with great admiration.

I don't want to be sitting and pondering over how many stars my film will get. It's rubbish! I make films that I like - some get really appreciated, and some don't. Till now, luckily, they have done well, but I can't become a slave to that. And I won't - never!

There will always be some films that the audience would like and some that they don't. But if I start becoming a slave to appreciation, I will be subjecting myself and my talent to one particular type of taste. I don't want to do that.

I've always said time and time again that I hate anything conventional.

Movie promotions - as with all business, it is an important part of any release because of the inherent high financial risk, and sometimes they tend to equal anywhere between half or three times the production budget.

Even though you might believe you have the best product on the market or the best film in a really long time, not everyone will agree. The film may be the best thing since sliced bread, but you have to have great publicity to back it up.

Balaji has always had great market presence, be it in film or television - everyone was talking about the titles, about what happened on the sets, even the most bizarre and outrageous things are out there to be judged by audiences who inevitably decide to come to the theatres to watch our film.

I have always wanted to outdo myself, be it films or shows.

I have full confidence that the Sequel Queen is a tag that's going to stick... And I will be loving it!

I've always had this fear in me. What would life be like if I wasn't Number 1 on television? But I've learnt to overcome that fear.

When I want something, I go out and get it. That's Ekta Kapoor for you!

Everyone believes or perceives me to be a ruthless cynic, but far from it.

I love telling stories, I love entertaining, and I love my job.

Constantly adapting yourself to changing times is a very integral part of a successful person's personality because change is the only constant, and one should have the ability to change and adapt to change with time.