In our product development cycle, we ask and listen to our customer about what she wants.

Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.

We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.

Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg.

You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want?

I'm on Instagram more than any other social platform.

It's very important to me to have a female venture capitalist.

If you look dull, the easiest thing to do is wash your face with water, and immediately you look refreshed.

Everyone says to hydrate on the plane, but I don't.

When your lips get dry, is there anything more frantic?

Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue.

I feel like I have time to think when I'm in L.A. There's something about the spaciousness of it.

I like to get rid of things; I don't collect many things. But I do keep great photography and art books.

I grew up in a conservative New England town and showed up to my middle school orientation dressed like 'Clueless' while everyone else was wearing J. Crew and lacrosse uniforms. I never really fit into that preppy look.

We incorporate a lot of natural ingredients into our Glossier products, like sweet almond oil, which is great at getting moisture deep into the skin.

I eat out alone a lot.

I think reality television has made the fashion industry and the beauty industry, any industry - frankly, just life - it has made life seem much different than it really is.

With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences.

I always thought 'Into The Gloss' would be successful, but I didn't really know what my definition of success was.

I approached fundraising as an opportunity to align myself with partners who have more varied experience and diverse backgrounds than I do to help bring Glossier to life.

We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make whatever decision you want.

If you're interested in a 'Teen Vogue' internship, take note: it's not all fun and games! Working at a magazine requires a ton of energy and endurance from its interns and editors alike.

We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit.

Glossier is really for anyone who wants to embrace the present and live in the now. It's about embracing constant change and who you are at any given moment, and that's often someone who's imperfect - and that's cool.