The One Ford plan drives the business to get PGA, Profitable Growth for All, meaning that every year we increase the profits and cash flow. So how do we do that? We serve all the markets around the world with a complete family of vehicles and use the One Ford Plan.

You need to have a can-do attitude. There is always a way.

The purpose of business is to make a reasonable return by making products and services that people want and value. If you are not, you are wasting resources.

I grew up with Microsoft. I know the leadership of Microsoft.

I have a lot of respect for Microsoft.

At Ford, one of the behaviors is you listen, and you don't have side conversations during the meeting. It's just so important everybody stays focused.

My career has been spent developing airplanes.

We want people to still have choices - Ford cars and trucks, whatever works for their lifestyle.

Everybody cares about not only quality and functionality, but they also want the power of choice, whether it's a small vehicle or a large vehicle.

We're so interdependent, and what one country does is such an important part of what happens in the global economy.

Ford had a number of different strategies over the years that they thought obviously made sense at the time, just like all the different brands, and also the regional operations.

I found a new love in Google. I'm a Googler now.

When people feel accountable and included, it is more fun.

It is just more rewarding to do things in a supportive environment.

What I've learned is the power of a compelling vision.

The most important thing that most countries around the world believe in is letting the markets determine the currency.

Data can set you free.

Positive leadership - conveying the idea that there is always a way forward - is so important, because that is what you are here for - to figure out how to move the organization forward. Critical to doing that is reinforcing the idea that everyone is included.

At the most fundamental level, it is an honor to serve - at whatever type or size of organization you are privileged to lead, whether it is a for-profit or nonprofit. It is an honor to serve. Starting from that foundation, it is important to have a compelling vision and a comprehensive plan.

Where you really get in trouble is if the market is dropping and the economy's slowing down and you don't take action.

I know how inter-dependent the world is.

I've just seen it all - I've seen the bird flu, I've seen the Asian economic meltdown, SARS, 9/11, economic cycles.

I've been through geopolitical and economic cycles.

I taught my executive team how to argue.