The great thing about 'World Of Warcraft' is that you can sit down in your lunch hour and do a couple of quests and still feel like you've had a meaningful experience, rather than it feeling like you've got a second career.

The great thing about 'World Of Warcraft' is that you can sit down in your lunch hour and do a couple of quests and still feel like you've had a meaningful experience, rather than it feeling like you've got a second career.

We've always had a cultural commitment to reach as many players as we could.

We've always had a cultural commitment to reach as many players as we could.

We're thrilled to see eSports continue to grow in popularity around the world.

We're thrilled to see eSports continue to grow in popularity around the world.

At the time we started working on 'World of WarCraft,' I think there was a limiting belief in the games industry and maybe outside the games industry, that MMOs would only appeal to the most hard-core of hard-core players, and therefore you didn't really need to do anything to make the game accessible to the wider audience.

At the time we started working on 'World of WarCraft,' I think there was a limiting belief in the games industry and maybe outside the games industry, that MMOs would only appeal to the most hard-core of hard-core players, and therefore you didn't really need to do anything to make the game accessible to the wider audience.

Ultimately the only way to win is to create great games.

Ultimately the only way to win is to create great games.

I've met several times with the Activision guys and we've talked at length about Blizzard's philosophy on game development and game publishing and all the things that are important to us at Blizzard. We found that we shared a lot of the same values.

I've met several times with the Activision guys and we've talked at length about Blizzard's philosophy on game development and game publishing and all the things that are important to us at Blizzard. We found that we shared a lot of the same values.

From a development standpoint, at Blizzard Entertainment one of our values of course is commitment to quality.

From a development standpoint, at Blizzard Entertainment one of our values of course is commitment to quality.

When you launch a game, you really don't know how many people are going to show up.

When you launch a game, you really don't know how many people are going to show up.

Well, 'Diablo III' went from no players to over 10 million in a very short period of time. It's really difficult to predict that type of response.

Well, 'Diablo III' went from no players to over 10 million in a very short period of time. It's really difficult to predict that type of response.

We love BlizzCon. It's great. It's our favorite thing to do. But first and foremost, we're a game company, and we have to make sure we deliver good quality games for our players.

We love BlizzCon. It's great. It's our favorite thing to do. But first and foremost, we're a game company, and we have to make sure we deliver good quality games for our players.

'World of Warcraft' was not always a smooth situation. People who played 'World of Warcraft' during the first year can attest to that.

'World of Warcraft' was not always a smooth situation. People who played 'World of Warcraft' during the first year can attest to that.

If we were to choose to do something on a console, the merger with Activision is going to be extremely helpful.

If we were to choose to do something on a console, the merger with Activision is going to be extremely helpful.