You have the potential. But you need that powerful lift that can vault you over any obstacle: a winning attitude. Your talents and skills are inert without a winning self-image to activate them. And now you can acquire this essential ingredient of success by following Zig Ziglar's effective ten-step program. "Attitude is more important than aptitude", asserts Ziglar as he leads you to think and feel like a winner. Winners are not born--they're made. You can train your mind and body for high performance by applying Zig's success formula to your everyday life. As you gain a winning edge, you'll be able to: Find the positive in people and situations. Change bad habits. Set goals. Have more rewarding relationships. How to Be a Winner is so motivational and inspirational that you'll want to listen to it again and again. This powerful program will revitalize you whenever you are down.