Zig Ziglar has inspired and motivated hundreds of thousands of people the world over, through his wildly popular seminars and bestselling books and audiotapes. One reason for Zig's continuing popularity is that his message is so simple and obvious once you've really heard it: success isn't just about how much money you make or what you own, it's a matter of personal fulfillment and the quality of your relationships–with your co-workers and customers, family, friends and neighbors, and especially with yourself. Another reason Zig is one of today's most sought-after motivational speakers and trainers is that his formula for success is so easy to understand and put into practice–and so effective.